Reformation Selects Element Logic for New AutoStore Project

Element Logic, a leading provider of material handling systems and innovative automation solutions, is proud to announce a partnership with sustainable fashion brand Reformation

Reformation is known for its vintage-inspired apparel and dedication to sustainability, with commitments to become Climate Positive by 2025 and Circular by 2030. The launch of this project will support the brand’s growth as it continues to deliver on its mission to bring sustainable fashion to everyone and serve its growing customer base. 

“We are thrilled to partner with Reformation on this groundbreaking project,” Krish Nathan, CEO – Americas at Element Logic, said. “Our collaboration putting this project together exemplifies our commitment to customer satisfaction and our desire to find the right solution for each of our customers. This project highlights the synergy between innovative technology and sustainable practices, and we are proud to support Reformation’s growth.” 

Reformation turned to Element Logic for support during this next phase of expanding the business and its value proposition. 

“This relationship marks another milestone on our journey to scale Reformation and realize our mission,” Ivan Tchakarov, Chief Operating Officer at Reformation, said. “We’re looking forward to leveraging Element Logic’s extensive experience to ensure a seamless and successful implementation.” 

“A standout feature of this project is our eManager software, which can seamlessly merge with Reformation’s existing WMS,” Nathan said. “This frees Reformation to make the decision to use standard settings for fast ROI, or they can customize the configurations to fit their specific needs.”     

The new project will feature an AutoStore system designed to enhance Reformation’s distribution capabilities. This advanced system includes over 80,000 bins, 115 R5 Pro Robots, and 13 Carousel Ports. Additionally, the project will integrate sophisticated Router and eManager software, along with a comprehensive conveyor system, ensuring efficient and streamlined operations. 

“This partnership with Reformation is a testament to our team’s dedication and expertise,” Christopher Larkins, President of Element Logic – Americas, said. “We are excited to contribute to Reformation’s mission of sustainability and efficiency with our advanced automated solutions.” 

This project is 1 of over 400 AutoStore systems provided by Element Logic globally, showcasing Element Logic’s continued success in providing cutting-edge solutions to its clients. The collaboration between Reformation and Element Logic underscores the commitment to innovation and excellence.