FOR IMMEDIATE RELEASE – LOS ANGELES, August 16, 2023 — Element Logic, a leading provider of materials handling systems and technology solutions to the retail, wholesale, fulfillment, and E-commerce industries, is happy to announce the successful, on-time Go-Live of its new AutoStore project in Sumner, WA, with long-time Element Logic partner Helly Hansen. 

The performance ski and sailing apparel brand outfitted its Distribution Center with an AutoStore solution consisting of 50,000 bins, 36 robots, and 10 carousel ports, and is run by eManager software. 

“The substantial reduction in product touches has enabled us to operate in a significantly leaner and more efficient manner,” 

Andrew Aldworth, Quality Compliance Manager at Helly Hansen, said. 

Pressed by rapid growth, Helly Hansen, selected Element Logic because of the capabilities of their U.S. team, extending their reach from Europe across the Atlantic, in a warehouse in the Pacific Northwest. 

“The AutoStore solution has allowed Helly Hansen to scale our operation during this time of rapid growth,” Dave Hawkins, Environment Health and Safety Manager at Helly Hansen, said. “Along with giving us the ability to meet and exceed the expectations of our customers.” 

Taking these factors into consideration, choosing the right partner was important for Helly Hansen’s success. 

 “Element Logic has a proven track record of successfully completing and exceeding the expectations of Helly Hansen in Europe,” Brian Crowle, Account Executive at Element Logic, said. “So, there was a lot of trust in us, and Element Logic’s global infrastructure was key.” 

Having a global provider, with a strong presence in the U.S., that provided local support 24/7, factory-trained technicians, and industry-leading software were only a few of the things Helly Hansen had to have. 

Element Logic’s software was developed to maximize the efficiency of AutoStore while offering fast deployment at a very competitive price. This played a key differentiator in the selection

Brian Crowle, Account Executive at SDI Element Logic

About Element Logic    

Element Logic is a technology company that optimizes warehouses for customers to gain a competitive edge. The company was founded in 1985 and is headquartered in Norway. It operates worldwide and is the world’s first and largest AutoStore-partner. Element Logic offers its customers automated robotic solutions, software, and consulting services. Total revenue for 2023 was US$510 million.   

For more information go to elementlogic.net and follow on LinkedIn, Facebook and YouTube.   

 Media Contact: 

Maria Elena Ladrón de Guevara 

Director of Marketing – Americas (818) 890.6002 ext. 279, maria.elena@elementlogic.us 

This press release was formerly under the name “SDI Element Logic”.  It has been changed to reflect our current name “Element Logic”.