As we mark Element Logic’s 40th anniversary, it’s the perfect opportunity to celebrate a remarkable journey that began in 1985. From humble beginnings in Norway, two visionary brothers – Kjell and Dag-Adler Blakseth – shared a dream of optimizing warehouse performance and making businesses more efficient. This shared vision laid the foundation for the global success story we see today.

The Early Years: A Modest Start with Big Ambitions

Starting out as a small Norwegian business, the Blakseth brothers began by enhancing warehouse workflows with innovative yet simple solutions, like writing software based on a stopwatch and manually counting warehouse worker steps. Their approach was bold yet grounded in practical efficiency – a characteristic that remains at the core of Element Logic.

A Breakthrough Moment: The AutoStore Collaboration

In 2003, Element Logic entered a new chapter when Kjell Blakseth crossed paths with Ingvar Hognaland, the inventor of AutoStore, at a tradeshow. Dag-Adler Blakseth, known for his strategic insight and entrepreneurial drive, played a pivotal role in supporting the decision to embrace AutoStore’s “crazy robot idea.” Within six months, the brothers led the creation of the world’s first AutoStore system, establishing a partnership that would revolutionize the industry and define Element Logic’s trajectory.

Expansion and Global Reach

Under Dag-Adler and Kjell’s leadership, Element Logic rapidly grew, first becoming a market leader in the Nordics and then expanding across Europe. In 2015, the company completed its first AutoStore project outside the region, and by 2020, it held full European distribution rights. The vision continued to guide the company during this period of remarkable growth, including the acquisitions that opened doors to new markets in the Americas and most recently Asia-Pacific’s.

“When we started Element Logic 40 years ago, our vision was simple: to optimize warehouse performance through innovation and efficiency. Today, I’m proud to see how our brave ideas, passionate people, and reliable solutions have shaped a global success story – and we’re just getting started”, says Dag-Adler Blakseth, Co-Founder of Element Logic, and Chairman of the Board.

…I’m proud to see how our brave ideas, passionate people, and reliable solutions have shaped a global success story – and we’re just getting started

Dag-Adler Blakseth, Co-Founder of Element Logic, and Chairman of the Board

Today: A Global Leader with a People-First Approach

By 2025, Element Logic has become one of the largest system integrators globally, serving clients across continents. Despite our technological success, the Blakseth brothers’ legacy of valuing people above all else remains central to our identity. The focus on fostering an open, respectful, and humble workplace culture has become a cornerstone of who we are as a company.

Looking Ahead: Shaping the Future of Warehousing

As we celebrate 40 years of excellence, we also set our sights firmly on the future. Element Logic is ready to continue leading the way in warehouse automation by offering a fully interconnected ecosystem of data-driven software solutions, cutting-edge technology, AI-powered solutions, and the innovative spirit that has defined us since 1985.

By offering our solutions that optimize space, reduce waste, and minimize emissions, we empower our clients to achieve a smaller carbon footprint while enhancing operational efficiency. Committed to driving a greener future, we continue to integrate innovative technologies and sustainable practices, ensuring that sustainability remains important in our mission to revolutionize warehousing worldwide.

“As we mark 40 years of achievements, we eagerly anticipate a future full of opportunities. Our focus remains on driving growth by scaling our operations, embracing digital transformation, and maintaining leadership in warehouse automation. It’s a journey that demands bravery, passion, and reliability – values that lie at the heart of who we are”, says Ankush Malhotra, Group CEO of Element Logic.

…It’s a journey that demands bravery, passion, and reliability – values that lie at the heart of who we are

Ankush Malhotra, Group CEO of Element Logic

With a growing global presence and a passionate team committed to solving tomorrow’s challenges, we aim to revolutionize warehousing on an even larger scale. Together, we will continue to innovate, expand, and adapt – ensuring that Element Logic remains at the forefront of the industry for decades to come.

Looking at our remarkable 40-year journey, we thank our employees, partners, and customers for your trust and collaboration. Together, we have optimized warehousing for decades, and together, we will revolutionize it for years to come.

We are grateful for 40 years of brave innovation, passionate service, and reliable partnerships, and look forward to many more to come.