Former and new Group CEO

Element Logic Welcomes Ankush Malhotra as New Group CEO

We are excited to announce the appointment of Ankush Malhotra as Element Logic’s new Group CEO. Malhotra steps into the role immediately, succeeding Dag-Adler Blakseth, who co-founded the company nearly 40 years ago and who is stepping back from the day-to-day operations after 30 years at the helm. 

Blakseth who has been a driving force behind Element Logic’s growth, will now transition to the role of Chairman of the Board. Blakseth expresses his confidence in Malhotra’s ability to guide the company into its next phase of global expansion. “Ankush Malhotra is the right person to lead the company forward in what will be a significant global endeavor,” says Blakseth. 

Malhotra is based in London and brings relevant experience from his 18 years at Danaher/Fortive/Fluke. He has held various positions in the US and in the UK, the last 4 years as President of Fluke Reliability, an innovation leader in the markets it serves.

“I am truly honored to take on this role and look forward to joining this great company with a rich legacy. Element Logic has undertaken an impressive growth journey and has great ambitions for the next chapter. I am excited to join a passionate team and am committed to create value for our customers and help the business move forward in the years,” says Ankush Malhotra.

Ambitious growth plans ahead  

Under Blakseth’s leadership, Element Logic has expanded significantly in recent years. The company has grown from operating in 12 markets to 19, extending its reach from one to three continents, and increasing its workforce from 170 to 900 employees worldwide. With its sights set on becoming the leading integrator of automated warehouse solutions globally, the company is now focused on capturing even more market share both within and outside Europe. 

“With the global expansion the company is aiming for, it is a natural time to pass the baton,” Blakseth says, highlighting Malhotra’s international experience and leadership style as key factors in his selection. Malhotra’s vision aligns with Element Logic’s mission to revolutionize warehousing through innovative technology and a people-centric approach. 

Looking ahead, Malhotra is eager to lead the company in achieving its ambitious goals.“Element Logic’s next chapter is an exciting one. We have ambitious goals to increase our market share across the globe through international expansion, and an increased product and services offering. Together with the talented team at Element Logic, I will use my experience and knowledge to serve our customers and drive profitable growth while continuing to foster an employee focused culture,” concludes Malhotra.

This leadership transition marks a new era for Element Logic as it continues to push the boundaries of warehouse automation and technology on a global scale. 

Join our newsletter

Keep up to date, get insights and product updates straight to your inbox.

Sign up