Element Logic has embarked on a strategic partnership with Microsoft, co-developing a cutting-edge cloud-based data platform within Microsoft Azure, aimed at revolutionizing warehouse operations. This collaboration is not only about leveraging advanced technology but also about aligning with a shared vision of empowering organizations to achieve more, with a focus on sustainability, diversity, and ethical AI development. 

A Cloud Platform for Real-Time Warehouse Optimization 

Element Logic and Microsoft are building a cloud-native platform designed to anticipate the unique needs of each warehouse in real-time. By utilizing data from various sources, the platform predicts and analyzes necessary actions to optimize warehouse performance, making internal processes more efficient and improving order fulfillment reliability. This initiative aligns with Element Logic’s core mission of providing customers with the tools they need to stay competitive in a rapidly evolving market. 

Our goal is to provide our customers with the necessary tools to stay competitive in their respective markets. With the cloud platform integrated into our warehouse solutions, customers gain a competitive edge by enhancing efficiency and speeding up order processes.

Sutharshan Nadarajah, Technology Director at Element Logic

Daniel Reime, Lead Partner Development at Microsoft, emphasized the significance of this collaboration: “We aim to accelerate Element Logic’s cloud adoption by building an innovative cloud-native platform that enables them and their customers to grow further.” 

Empowering Through Data and Ethical AI 

Data has always been central to Element Logic’s innovation strategy. The new platform will collect and contextualize data from customers’ warehouse automation solutions, creating a comprehensive database that customers can use to optimize their operations. This database will also allow customers to access and utilize aggregated data from across Element Logic’s network, providing insights that are vital for maintaining a competitive edge in today’s dynamic market. 

“Access to data is as vital to a healthy business as oxygen is to the human body,” Nadarajah noted. This platform will empower customers by providing data-driven warehouse optimization services, utilizing Azure Machine Learning and AI technologies. 

Microsoft Norway CEO, Kimberly Mathisen, highlighted the potential impact on the logistics industry: “By co-developing this platform, we aim to help Element Logic increase sustainable warehouse operations and make existing warehouses more efficient and optimized.” 

Strategic Partnership Pledge and Commitment to Core Values 

In addition to technological innovation, Element Logic has signed a partner pledge agreement with Microsoft, reinforcing their commitment to shared values such as ethical AI development, sustainability, and fostering a diverse and inclusive workforce. This pledge underscores Element Logic’s dedication to building AI responsibly, reducing carbon footprints, and empowering both employees and customers, including those with disabilities. 

The partnership also emphasizes the importance of digital skills in the fourth industrial revolution, where technology evolves at an exponential pace. Element Logic is focused on strengthening its value proposition by developing digital skills that will provide a strategic advantage in the market. 

Eir Bjørkly, Executive Vice President Northern region at Element Logic, reflected on the company’s growth:

Doubling the workforce in a year, while maintaining our certification as a Great Place to Work, is a significant achievement. It reflects our commitment to preserving the company culture amidst rapid expansion.

Eir Bjørkly, Executive Vice President Northern region at Element Logic

Future Prospects and Ongoing Collaboration 

Element Logic and Microsoft plan to launch the first version of the cloud-based data platform in the first quarter of 2022, with Solar, one of Element Logic’s most future-oriented customers, participating as a pilot customer. The feedback and insights gained from this collaboration will guide ongoing updates and enhancements to the platform, ensuring it continues to deliver value to customers. 

As Element Logic continues to grow, the partnership with Microsoft will play a crucial role in driving innovation and maintaining a competitive edge in the warehouse automation industry. By aligning technological advancements with core values of sustainability, inclusivity, and ethical practices, this partnership aims to shape the future of warehouse management. 

“Our purpose is always to increase the performance of our customers’ warehouses,” Nadarajah concluded.